Agility

A flexible organization with the ability to quickly adapt to changing markets and business conditions

Differentiation

A distinctive identity and compelling value proposition

Innovation

A corporate capability to support creativity and continuous improvement

Open communication

Clear, open, two-way communications and information sharing

Collaboration

A shared responsibility and commitment to deliver results

Partnering

Capacity to manage and collaborate with crucial alliance partners

Revitalization

Renewing and strengthening the drivers of competitive advantage

Awareness

Capacity to see things as they are to aid in assessing conditions and choosing the right course of action